Papua Zapatos
Independent Footwear Label
While studying Industrial Design at the University of Buenos Aires, I completed a one-year course in shoe design and manufacturing in 2011. That experience became the foundation for co-founding an independent footwear label focused on craft, design, and material experimentation. I was involved in every stage, from sketching ideas to seeing them come to life in production and then sales.
I designed and detailed every shoe, creating manufacturing drawings and material schedules, visiting suppliers, testing samples, and refining finishes. Each design brought together more than ten different material suppliers and six pairs of skilled hands. Over six years, we produced more than 2000 pairs and 120 designs.
I also took care of the brand’s visual identity, photographing products in my studio, editing and designing all communication pieces including flyers, brochures, and wholesale material.
Beyond the studio, I organised and directed photo shoots with models, makeup artists, and partner clothing labels, curating both studio and outdoor campaigns that reflected the visual style of the brand.
