Create with Cardboard

Strategy & Branding

  • Independent freelance designer

  • Location: QLD, Australia

  • Year: 2023

I guided Courtney in developing her company, Create with Cardboard, helping shape the brand and overall creative strategy. This included developing a cohesive style guide, logo, and packaging, as well as photo shoots and creating content such as stop-motion animations.

The project extended across all touchpoints, from instructive cards and magazine flyers to technical drawings for her products and the design of new product ideas. Each element was considered to create a consistent and meaningful brand experience while supporting the practical needs of her products and storytelling.

The outcome was a fully realised brand system that blends strategy, design, and playful creativity, giving Courtney a strong platform to launch and grow her company.

Mamut

Name & Branding

  • Studio: Ymago Agency

  • Role: Designer

  • Location: Buenos Aires, Argentina

  • Year: 2018

I developed the brand identity for Mamut, a furniture studio, starting with the name. The idea emerged from exploring sounds, focusing on the soft warmth of the ‘M’ and the strength and durability suggested by the ‘T’. The resulting name is playful, easy to read across multiple languages, and has international appeal.

The logo incorporates the mammoth as a visual anchor, providing instant recognition and a friendly, memorable character for the brand. I also designed the brochure and instructive cards, ensuring the visual language reflects the studio’s approach to furniture — balanced between warmth, strength, and playfulness.

The outcome is a cohesive identity that communicates the studio’s values and gives the brand a versatile platform to reach a broad, international audience.

Yucca

Branding

  • Independent freelance designer

  • Location: Buenos Aires, Argentina

  • Year: 2018

I developed the style guide and brochure for Yucca, a lighting design studio, creating a cohesive visual language to reflect the studio’s aesthetic and approach. The project included photo editing and layout design, ensuring that all materials presented a polished and consistent brand identity across print and digital platforms.

The resulting brand system captures the elegance and clarity of Yucca’s designs while providing a versatile foundation for communication and storytelling.

Buacar

Branding

  • Studio: Ymago Agency

  • Role: Designer

  • Location: Buenos Aires, Argentina

  • Year: 2018

I developed the brand identity and visual materials for Buacar, a commercial and industrial lighting company. This included creating 3D models and renders, as well as a cohesive style guide and brochure to communicate the brand clearly and professionally.

The work focused on translating the technical and industrial nature of the products into a visual language that is precise, approachable, and consistent across all touchpoints. The result is a polished and versatile brand system that supports both marketing and technical communication.